10:07... 10:32... 10:19... 11:05am. The Preston & Show has not ended at a consistent time since the year 2000-something, but what you can always count on is Preston Elliot signing off with the phrase "rage on" followed by a sincere challenge to enjoy the day ahead.
So, where did the catch phrase that so many Philadelphians use to bookmark their mid-morning routine begin?
Over the years Preston has told listeners that he was inspired by the Dylan Thomas poem, Do Not Go Gentle Into That Good Night - specifically Thornton Melon's rendition in Back to School: "Rage, rage against the dying of the light" (if you don't know, click here)
Turns out that's only part of the story.
Today Preston revealed the first time he heard the phase, a secret he has kept for over twenty years. In his own words:
Now we know. Rage on!