VIDEO: Making Of Hallowed, The New Maiden Beer

Iron Maiden has your drink yet again.

The metal veterans have released a new beer, Hallowed, to follow its successful Trooper Ale, Trooper 666 and the Red 'n' Black Porter. The band has released a video about the making of the Belgian-styled Hallowed with Robinsons brewery in England, in which frontman Bruce Dickinson notes that, "It's got that lovely, peppery sort of like nose to it. It's got a lovely peppery, but soft. It's much softer...What makes this brew pretty special is that we're adopting a Belgian yeast for the first time. I'm a big fan of Belgian's as much a way of life as it is a drink. We've tried to bottle that philosophy in Hallowed, albeit with a British twist."

In addition to the yeast Hallowed also features Noble hops and Crystal Rye, the latter of which gives the drink a blood-red coloring, and has a six percent ABV. Its label features Iron Maiden mascot Eddie in a monk's robe as anode to Belgium's Trappist monastic brewing heritage.

Hallowed is available in a limited edition and can be purchased at

Trooper - Introducing 'Hallowed'

Uploaded by Iron Maiden on 2017-10-03.


Gary Graff is an award-winning music journalist who not only covers music but has written books on Bob Seger, Neil Young and Bruce Springsteen.