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Ever since a May 2014 Rolling Stone cover story dubbed Jack White “Rock & Roll’s Willy Wonka,” there’s seemingly no other way to describe the enigmatic musician/label head.

Of course, White, who celebrates his birthday today (July 9), certainly has provided a lot of evidence to earn such a nickname.  In honor of his birthday, here are four of  his most “Willy Wonka Moments.”

Making a guitar using a scrap piece of wood and a glass Coca-Cola bottle

This incredible moment opens up the equally incredible documentary It Might Get Loud, which features White, Jimmy Page and The Edge talking shop.


Starting Third Man Records and launching his quarterly Vault package series

It’s one thing to start your own label, but White’s special touches, like his Vault package series, truly sets his label apart from those started by other artists.


When produced the “World’s Fastest Record” on Record Store Day in 2014

White usually goes all out for Record Store Day, but this stunt from 2014 has been his greatest RSD hit.


Opened his very own vinyl pressing plant

Honestly…he has his own factory.  White’s gone full Wonka now, and we absolutely love it!


Erica Banas is a rock/classic rock blogger. The first man she ever loved was Jack Daniel.  (True story.)

Erica Banas is a rock/classic rock news blogger who's well versed in etiquette and extraordinarily nice.