Preston & Steve®

Weekdays 5:30am - 10:30am

NEW YORK, NY - OCTOBER 02: "The Queen of Halloween," Martha Stewart, makes spectacularly spooky costumes and party accessories with Cricut and Michaels at a spirited DIY event on October 2, 2018 in New York City. (Photo by Brian Ach/Getty Images for Michaels)

Martha Stewart is baring it all to demonstrate her devotion to Green Mountain Coffee Roasters and their brand new pumpkin spice brew.

Wearing nothing but an apron in a risqué video posted to her Instagram, Stewart announced that Green Mountain Coffee Roasters will exclusively use natural ingredients for their brews this season. Stewart captioned the post, saying: “When you brew full-flavored Pumpkin Spice coffee at home with Green Mountain Coffee Roasters, there’s no need for a coffee run—so savings come naturally. Join me and let’s go #FallNaturale with @greenmtncoffee #FallNaturale #PackedWithGoodness #Partner.”

Green Mountain Coffee Roasters’ Pumpkin Spice flavor will be joining Maple Pecan and Dark Chocolate Hazelnut as part of their fall coffee lineup. All three will be purchasable as K-Cup pods.

Stewart bought into Green Mountain Coffee Roasters because of their natural approach to making coffee. “[I]t really tastes like pumpkin and it really tastes like spice. I can taste the various good flavors. This actually is very tasty,” she told Thrillist in an interview.


She was known for not being a fan of the pumpkin spice latte craze for several years. In 2017, her response to the question “Martha, is pumpkin spice-everything delicious or for basic b****** only?” was “[t]he latter.” She recently reiterated in the Thrillist interview that “way back then it tasted sort of artificial…Maybe it was avant garde, but it was not as tasty and I like tasty things.” However, Stewart has now come around to it with Green Mountain Coffee Roasters’ brew.

She also intends to continue her yearly tradition of using pumpkin spice as a key ingredient in several fall dishes, saying that “pumpkin muffins, pumpkin spice muffins, pumpkin spice cake,” and more are on her list of recipes that she can “incorporate [pumpkin spice] into that would be very good and very natural.”