Matt Cord Shares Memories of the 2001 Sixers
You’ll hear the ‘City of Underdogs’ cliche often, but you might never see a professional sports team substantiate it quite like the Philadelphia 76ers when they became the 2001 Eastern…

You’ll hear the ‘City of Underdogs’ cliche often, but you might never see a professional sports team substantiate it quite like the Philadelphia 76ers when they became the 2001 Eastern Conference Champions.
It took every bit of talent and energy from the NBA’s MVP, Coach of the Year, Defensive Player of the Year, and Sixth Man of the Year at their career peaks. The Sixers sparked the uniquely contagious energy that characterizes the passion and unity of Philadelphia when a local team has a chance to do something special.
93.3 WMRR's Matt Cord shared stories about Allen Iverson, Larry Brown, and the 2001 Sixers going the distance to meet an all-time dynasty in the NBA Finals.
Sixers Hysteria in Philadelphia
Philadelphia watched Julius Erving and the 1983 champions fade late into the decade. They sat through a forgettable stretch through most of the 1990s, but a progressive climb back into contention under President Pat Croce manifested during the 2000-01 season.
The city predictably exploded during the 2001 NBA Playoffs, and Sixers PA announcer Matt Cord was the perfect voice to fire them up. Fans flocked to hear Cord’s iconic introduction of “The six-foot guard from Georgetown” send chills through the building.
“When the playoffs started, they (the Sixers) made the cover of the Daily News for 44 straight days… 44 straight days on the cover of The Daily News, not the back where the sports are. They were on the back too. I saved about 38 out of the 44. My favorite was the Iverson (photo) with the hand to the ear.”
-Matt Cord
Matt Cord adores the memory of driving on city streets seeing the car flags celebrating the red hot Sixers throughout the spring of 2001 during a playoff run Philadelphia will never forget.
The Sixers first conquered Reggie Miller and the Indiana Pacers, the opponent that knocked them out of the NBA Playoffs the previous two seasons. Iverson snuck out on top of Vince Carter in a superstar showcase against the Toronto Raptors in the tightest final seconds of a Game 7 you’ll ever see (at least at that point).
As the spring weather and early sunsets turned into summer heat, the Sixers defeated the Milwaukee Bucks in another tight seven-game series to win the Eastern Conference at the height of the franchise's success in the 21st century.
The Place To Be In Philadelphia
The First Union Center (at the time) suddenly became the place to be in Philadelphia in just its fifth season. Cord told stories about pop culture icons like Destiny’s Child, Sugar Ray, Lil Bow Wow, and the Beastie Boys joining a party with Allen Iverson as its larger than life central character.
He observed the other side of Philadelphia’s incredible passion too. When the Sixers returned from two road games against the Los Angeles Lakers with the NBA Finals tied 1-1, Destiny's Child took the court for a special halftime performance.
“It was Game 3... The NBA always had really good halftime entertainment for the Finals. So it was Beyonce, Kelly Rowland, and Michelle Williams. Beyonce has like a Sixer jersey on. Kelly Rowland had an NBA combination. Michelle Williams had a Laker jersey on. They get out there. They start singing, and the camera zooms in on Michelle Williams. They see Lakers, and they started booing during “Bootylicious,” and they basically got booed off the court because one of the girls had a Laker jersey on. Everyone in Philly was like ‘It’s a stupid idea. You’re playing in Philly. Don’t wear a Laker jersey for halftime entertainment.’”
-Matt Cord
Mandatory Credit: Tom Pidgeon/AllsportMark McGrath of Sugar Ray followed up Destiny's Child in Game 4. Cord remembers McGrath's hesitation to step on the court for an introduction. Croce saved the day. He took the microphone and introduced McGrath as his close personal friend. The blessing of a beloved Philly sports executive was all the crowd needed.
After the mighty Lakers finally ended the championship dreams in Game 5 at the First Union Center, the NBA also hesitated to face the wrath of a passionate Philadelphia crowd.
“I’m pretty sure it was the only time in the history of the NBA that the award ceremony took place in the visiting team NHL locker room because they were worried. I had all this copy, 3-4 pages of ‘Ladies and gentlemen, please welcome David Stern’ and ‘They’re going to give the MVP trophy’ and they’re like ‘You know what? These fans will boo them the entire ceremony.’ So they did it in the visiting team locker room, and there’s pictures of Kobe and Shaq and all those guys sitting down there in that locker room getting their trophy presented to them by then commissioner David Stern at the time.”
-Matt Cord
Legacy of the 2001 Sixers
The Sixers car flags and Eastern Conference Champion merchandise will perennially collect dust in attics throughout the Philadelphia area. The most passionate market in professional sports will inevitably shift focus to Super Bowl titles and parades down Broad Street.
However, the city of Philadelphia will never forfeit the fascination with Allen Iverson, the hysteria surrounding the underdog with a sliver of hope, and the 76ers memories that haven’t been matched since 2001.
Photo courtesy of Kevin Campbell | Appletree Inc.



