From The Connoisseur: Cracker Barrel to Start Serving Booze
Cracker Barrel will be adding beer, wine and mimosas to its menu for the first time in the company’s 51-year history.
The concept was tested out in 100 locations before COVID and The Old Country Store saw results. Ultimately the company it changing to stay relevant in a busy restaurant world.
“Our guests have told us that offering beer and wine would reduce the veto vote — that is, those guests who would choose Cracker Barrel for a given dining occasion, but ultimately go elsewhere because they would like to have a beer or a glass of wine with their meal — especially during weekend dinner” a spokesperson told CNN.
Expect to see mimosa kits popping up in the Country Store between the apple spice scented candles and jumbo checkers.
The Connoisseur discusses Cracker Barrel getting boozy and the best candy in the store on The Preston & Steve Show Podcast:
