From retired Wawa menu items, to Cardboard Classic Sleds and a very interesting fact about Wawa pizza, this conversation covers a lot about your favorite store.
“That makes me not be able to sleep at night, because that’s a big responsibility.”
Wawa CEO Chris Gheysens isn’t talking about bumping up stock numbers, negotiating corporate contracts, or any other boring old boardroom agenda points. He’s talking about the vast number of transactions per day across all Wawa locations, and the commitment to customers.
Yes, on this blessed Wawa Day, in the year of our Lord Two Thousand and Twenty-Four, The Preston & Steve Show hosted the big cheese himself, Wawa CEO Chris Gheysens.
Wawa has been around in its retail store form for sixty years now, and in those sixty years, culture has been the commitment.
One person may just be in the store for 3-5 minutes, but that 3-5 minutes will end up being the best 3-5 minutes of their day. It’s a casual, warm environment, and store associates will treat you like family.
We all somehow end up at Wawa so many times a week. Everyone has a favorite Wawa associate, that one employee in the store that manages to brighten your day. For for 93.3 WMMR morning show members, Preston Elliot and Casey Foster, their friend Francisco from a Wawa in Wildwood comes to mind.
But did you know that Wawa associates also have their own favorite customers. The company refers to them as “day brighteners?” In addition to the free coffee in a throwback cup and $0.60 items, every store is going to recognize and celebrate that day’s best “day brightener” on Wawa Day.
The Wawa founders recognized decades ago that associates have great value when it comes to building customers. That recognition continues today, as Wawa is one of the largest employee-owned companies!
